I was tasked with a solution for sponsorship and native ads. The solution was an underutilized slot, the 300x600 slot that is. The 300x600 native/sponsorship product performed more than 2.2X better than Benchmark with a CTR at 0.37% . The success of this product changed the way 300x250 Medium Rectangle sponsorships were sold as we introduced HTML5 300x600 units.
UX LEAD - PRODUCT DESIGNER